Lida Nobakht was born in August.1977 in Tehran- Iran and raised in a family in which arts and literature were valued most. She studied Fashion and tailoring in High school. She fell in love with her husband and then moved to Switzerland 7 years ago.

She established her label LIDA NOBA in 2014. Mostly she presented her collections in Mode Suisse. Then she decided to improve her passion and take this opportunity to increase her knowledge and diversity. So, she started her MA at FHNW in Basel in September 2017. She studied Master of Arts in Design- with focus on Fashion.

Her homeland Iran is her greatest inspiration. «This is where I come from and my true identity lies there. This is a land where sources for creativity and inspiration are endless. The color of textiles, the local architecture, our culture and poetry, and cities like Isfahan, Yazd, Shiraz or Kashan. 

I would always like LIDA NOBA to represent my culture in some way that it is easily understood worldwide. »

"Creativity is my passion, excitement comes when I'm being creative
I'm walking on the clouds when I dance
A taste of happiness and love come when I cook
Power, emotions, and inspirations come when I listen to music"